Last Updated: August 7, 2025

Overview

This Privacy Policy describes how Pennington & Associates ("we," "our," or "us") collects, uses, and protects information when you use our website at pennington.cpa, our services, or otherwise interact with our accounting firm. Your privacy is important to us, and we are committed to protecting your personal information.

By using our website or services, you acknowledge and agree to the practices described in this Privacy Policy.

Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you:

• Contact us through our website, email, or phone
• Request our accounting, tax, bookkeeping, or payroll services
• Subscribe to our newsletters or marketing communications
• Fill out forms or provide documentation for our services
• Attend consultations or meetings

This information may include:

• Contact information (name, email address, phone number, mailing address)
• Business information (company name, tax ID numbers, financial data)
• Personal financial information required for tax and accounting services
• Employment and payroll information
• Any other information you choose to provide

Information We Collect Automatically

When you visit our website, we may automatically collect:

• IP address and general location information
• Browser type and operating system
• Pages visited and time spent on our website
• Referring website information
• Device information and identifiers

We use cookies and similar technologies to enhance your website experience and analyze website usage patterns.

How We Use Your Information

We use your information to:

• Provide accounting, tax preparation, bookkeeping, and payroll services
• Communicate with you about your account and our services
• Respond to your inquiries and provide customer support
• Process payments and maintain financial records
• Comply with legal and regulatory requirements
• Send you important updates about tax law changes or our services
• Improve our website and services
• Send marketing communications (with your consent)

Information Sharing and Disclosure

We maintain strict confidentiality standards as required by professional accounting ethics and may share your information only in limited circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in:

• Payment processing
• Cloud storage and data backup
• Website hosting and maintenance
• Email marketing services
• Tax software and accounting platforms

Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights and property
• Prevent fraud or illegal activities
• Respond to emergencies involving public safety

With Your Consent

We may share information for other purposes with your explicit consent.

Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Secure data transmission protocols (SSL/TLS encryption)
• Restricted access to personal information
• Regular security assessments and updates
• Secure storage of physical and electronic records
• Employee training on data protection practices

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your information for as long as necessary to:

• Provide ongoing services
• Comply with legal and regulatory requirements
• Resolve disputes and enforce our agreements

Tax records and related documentation are typically retained for at least seven years, as required by professional standards and tax regulations.

Your Rights and Choices

You have the right to:

• Access and review your personal information
• Request corrections to inaccurate information
• Request deletion of your information (subject to legal and professional requirements)
• Opt out of marketing communications
• Request a copy of your information

To exercise these rights or ask questions about your information, contact us using the information provided below.

Cookies and Website Analytics

Our website uses cookies to:

• Remember your preferences
• Analyze website traffic and usage
• Improve website functionality

You can control cookie settings through your browser, but some website features may not function properly if cookies are disabled.

Marketing Communications

We may send you marketing communications about our services, tax law updates, and business insights. You can opt out at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us directly
• Updating your preferences

We will still send necessary communications related to our services even if you opt out of marketing messages.

Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

Children's Privacy

Our services are not intended for individuals under 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected such information, we will delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on our website
• Sending email notifications for significant changes
• Updating the "Last Updated" date

Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy.

Professional Standards

As an accounting firm, we adhere to:

• Professional accounting and tax preparation standards
• State licensing requirements
• IRS regulations and requirements
• All applicable federal and state confidentiality requirements

Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Pennington & Associates

‍908 Merchants Walk SW

Huntsville, AL 35801

Phone: (205) 712-9878

Email: aaron@pennington.cpa

Website: pennington.cpa

For privacy-related concerns, please include "Privacy Policy" in your subject line.

This Privacy Policy is effective as of the date listed above and governs our collection, use, and disclosure of your information.

‍